Betting content provider BETBY has announced an esports-focused partnership with Asian sports gaming supplier SABA Sports.
As a result of the deal, BETBY will provide its Betby.Games esports product to SABA Sports which will offer fast-betting content to the supplier.
Initially, Betby.Games will only be utilised for its eBasketball content. However, the deal is set to expand to other sports simulation genres that BETBY offers. According to a release, the fast-betting esports-focused content aims to increase player engagement.
Betby.Games is a 24/7 esports product designed for bookmakers to gain more content for their customers. It includes AI bots battling across various sports simulation titles such as football, basketball and tennis.
“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” commented Chris Nikolopoulos, BETBY’s Chief Commercial Officer.
“SABA’s exceptional market presence and reputation make them an ideal partner to bring Betby.Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”
Alongside Betby.Games, BETBY has recently looked to expand its esports portfolio further to provide more offerings for sportsbooks. In December 2024, the company expanded its selection of markets and betting options. This includes a range of player-specific betting markets on Dota 2 and Counter-Strike 2.
Creating fast esports-focused betting content has become a trend in the gambling industry in recent years, with more bookmakers wanting constant offerings outside of major esports events. As well as BETBY, the likes of BETER also offer a similar type of esport offering with real competitors.