Global esports company ESL FACEIT Group has announced a partnership with global energy drink brand Red Bull.
As a result of the deal, Red Bull has become the Official Energy Drink Partner of the event organiser’s DreamHack gaming and esports festivals.
The collaboration between the two parties begins with DreamHack Dallas taking place from May 23rd to 25th, 2025. According to a release, Red Bull will host a booth offering free samples of its drinks to attendees.
In addition to the commercial partnership, the brand’s Red Bull Home Ground VALORANT tournament will be featured at the esports festival.
US Qualifiers for the event begin on May 16th, with the Grand Finals taking place at DreamHack Dallas on May 25th.
“We are thrilled to welcome Red Bull as Official Energy Drink Partner of DreamHack festivals,” said Jasmin Haasbech, VP of Global Brand Partnerships at ESL FACEIT Group.
“The Red Bull Home Ground tournament is a major attraction for our community, and witnessing the VALORANT finals live on the main stage will be an unforgettable spectacle.”
Red Bull joins an extensive list of partners supporting DreamHack events, which are operated by ESL FACEIT Group. In April, the event organiser scored a partnership with Italian car manufacturer Lamborghini and data analytics platform Shikenso Analytics.
Esports at DreamHack Dallas
Esports is set to have a major presence at DreamHack Dallas alongside BYOC LAN tournaments, tabletop games, and cosplay competitions.
The event will host tournaments across several titles, including Brawl Stars, Call of Duty, Fortnite, StarCraft II, Counter-Strike 2, Halo, and Rainbow Six Siege.
Founded in 1994, DreamHack is one of the longest-standing gaming and esports festivals in the world. In September 2020, the company merged with ESL before the latter was acquired by the Savvy Games Group, a holding company owned by Saudi Arabia’s Public Investment Fund, to form ESL FACEIT Group.
