Esports tournament organiser ESL has launched a limited-edition coin to celebrate its 25th anniversary.
The ‘ESL 25th Anniversary Coin’ is limited to 500 units and can be purchased at ESL’s online store for €50 (~£43).
ESL announced the collector’s item on social media today, accompanied by a short video.
On the website, the company further shared: “Own a piece of esports history. For 25 years, we’ve built a legacy together – shaping unforgettable moments whether you stood in the crowd, battled on stage, or cheered from afar.
“This coin is a tribute to the passion, energy, and spirit you’ve shared with us on this incredible journey.”
The coin itself is tinted black and prominently features ’25 years of ESL’ with the company’s logo on one side. The other side reads ‘A legacy built together. Thank you for 25 years of shaping esports’.
Purchasers will receive their coin in a black display box as well as an official certificate of authenticity, which displays the item’s serial number.
ESL’s Esports Legacy
ESL was originally a German-based esports tournament organiser founded in 2000 by Ralf Reichert. As an esports veteran, the company became one of the major stakeholders in the global Counter-Strike (CS) esports ecosystem, alongside PGL and BLAST.
Today, the company remains primarily known for its CS tournaments, such as the Intel Extreme Masters (IEM) events and the ESL Pro League. This year’s IEM Katowice edition saw nearly 1.3m viewers watch Team Secret and Team Vitality compete for the lion’s share of the event’s $1.25m (~£ 924,000) prize pool.
However, the organiser also hosts significant Dota 2 tournaments with its ESL One circuit.
In 2022, ESL made waves following its acquisition by the Saudi Arabian government-backed Savvy Games Group. ESL and fellow tournament organisers FACEIT were bought for $1.5bn (~£1.1bn) and subsequently merged to form the ESL FACEIT Group (EFG).
One year later, Ralf Reichert departed from ESL to become the Chief Executive Officer (CEO) of the Esports World Cup Foundation, the organisation in charge of the Esports World Cup (EWC).
