Evo 2025 has just announced its line-up of brand collaborations and activates ahead of the massive fighting game event in Las Vegas from August 1st – 3rd.
Featuring large tournaments for Street Fighter 6, Tekken 8, Marvel vs. Capcom 2 and Fatal Fury: City of the Wolves, the FGC in attendance can experience developer reveals, a large arcade, a fighting game art museum, an artist alley and meet and greets.
Evo is expected to have thousands of fans in attendance and attract over 6.5m viewers from all over the world.
“Alongside Evo’s world renowned history of bringing the best players together for our competitions, we’ve created an immersive three-day festival that offers everyone, from first-time visiting families to annually attending fighting game fans, a chance to celebrate the culture of fighting games,” said Rick Thiher, General Manager of Evo.
Evo Reveals Brand Partners For 2025
Evo will be collaborating with a lot of well-known brands, offering fan experiences throughout the three-day festival.
Chipotle will offer free rides to nearby Chiptole locations with its foil-wrapped Burrito Bus. Competitors can earn free meals with victories in round one pools and merch bangs for making it out of round two of pools. There will also be a Chipotle-sponsored Community Lounge with tournaments, free swag and meet and greets for FGC fans.
Meanwhile, fans viewing on Twitch can fill a burrito-shaped meter by using Evo x Chipotle emotes when Chipotle ads show up during the stream. If the meter is filled, fans will unlock a text-to-win giveaway that could lead to free Chipotle.
AT&T will be hosting the Crown of the Hill tournament, which will allow fans to compete one-on-one against top fighting game pros and possibly win prizes. Evo Connections Presented by AT&T will also allow fans in Las Vegas and at home to do trivia and Rock-Paper-Scissors against Marvel vs. Capcom pro Justin ‘Jwonggg’ Wong.
Nacon is joining the fray as Evo’s headset partner, showcasing its audio brand, RIG. At Nacon’s area, fans can play Hell is Us, Nacon’s own action-adventure game that’s coming out on September 4th and play against competitive players like Soul Calibur pro Marie-Laure ‘Kayane’ Norindr and Street Fighter pro Nathan ‘Mr. Crimson’ Masso.
Zenni is coming back to Evo as its official eyewear sponsor, with its exclusive Evo x Zenni collection available for purchase at the event and online. Zenni is also going to be gifting custom frames to tournament Evo Arena winners.
White Claw will have free cans of White Claw Zero Proof, a non-alcoholic seltzer with electrolytes, around the arena. The drink brand will also offer meet-and-greets with popular Evo fighters like Jwonggg. White Claw will also host a Mystery Games tournament, which will have participants play across 20-plus retro fighting and tabletop titles for $9,000.
Red Bull, no stranger to sponsoring fighting game esports and beyond, will return to Evo with is Best Seats in the House programme, which offers premium seating to fans in the Evo Arena. Similar to White Claw, there will also be free drinks for fans to grab throughout the weekend.
The aforementioned arcade — the largest at Evo to date — will be in thanks to presenting partner Voodoo Ranger IPA. There will be a pop-up bar inside the arcade where those playing retro games can also try free drink samples.
Under Armour makes its return as Evo’s official apparel partner. Custom t-shirts, hoodies and shorts will be in the Evo store both in-person and online throughout the weekend.
Finally, Grand Archive TCG, will be have game demo decks of its anime-themed trading card game for fans to check out. It’s also revealing its new set for the first time at Evo.
Evo 2025 is shaping up to be the biggest fighting game event of the year — and maybe history. After a wildly successful Evo Japan earlier this year, Evo 2025 this August is likely going to have a huge attendance of both pro players and fans alike. Evo is then debuting in Europe at the Palais des Expos in France on October 10th to 12th.
