GameSquare Experiences has announced that it will design and produce the 100 Thieves Summer Block Party this year.
The event is scheduled to take place on July 26th, 2025 at the 100 Thieves Compound located at 6050 W Jefferson Blvd, Los Angeles, California.
GameSquare becomes the latest brand to get involved with the 100 Thieves Summer Block Party, with other brands including Lexus as Presenting Partner, and AT&T, Oakley and Razer as event sponsors.
“We are thrilled to be entrusted to deliver this experience for such an iconic gaming organisation and fan base,” said Paul Ioakim, General Manager of GameSquare Experiences. “We’re excited to bring the 2025 100 Thieves Summer Block Party to life as more than just a fan event but as a best-in-class cultural moment.
“By creating more engagement, more shareable experiences, and more ‘thievery,’ we’re giving fans an immersive way to celebrate what 100 Thieves stands for.”
This year’s event will invite fans to the compound, where they will meet 100 Thieves’ creators, partake in brand activities, win prizes, receive brand activations and watch 100 Thieves’ Call of Duty team compete at the 2025 Esports World Cup.
The event will then conclude in the evening with a music performance under neon lights. In a press release published online, GameSquare shared that it will bring a ‘cyber-punk-inspired aesthetic’ to the event.
“GameSquare Experiences is quickly becoming the leading creator of immersive, talent-led and brand-owned events that connect with audiences through compelling storytelling, digital engagement and unforgettable in-real-life (IRL) activations,” stated Daniel Kennedy, Head of Marketing at 100 Thieves.
“Gaming and esports are powerful tools for building inclusive communities. Whether it’s casual gaming or competitive play, we’re excited to collaborate with GameSquare to create meaningful experiences that engage our fans, inspire future creators and celebrate 100 Thieves fandom.”
It’s not the first time GameSquare Experiences has worked within the esports scene. It has signed profile partnerships and produced activations for brands such as GGTech Esports, 100 Thieves, EPIC Games, Displate and Paramount Games. Its parent company, GameSquare, also acquired Faze Clan back in October 2023 which is featured on its website.
