North American esports organisation 100 Thieves has announced a partnership with gaming peripherals brand Razer.
The multi-year collaboration will see Razer support as the official headset, controller and chair partner across 100 Thieves’ top esports teams, including Call of Duty, Apex Legends, League of Legends, VALORANT and the newly added Marvel Rivals. Financial terms of the partnership were not disclosed.
According to the announcement, Razer will also be sponsoring the 100 Thieves Block Party, a day-long event featuring live DJ entertainment and a fan meet-and-greet LAN experience for the community.
As an endemic brand, Razer has been working closely with several esports teams in the space, including Sentinels, Ninjas in Pyjamas, Team Flash, and OpTic Gamin among others. Razer is also known for sponsoring esports athletes directly, such as T1’s legendary mid laner Lee ‘Faker’ Sang-hyeok, Zachary ‘zekken’ Patrone and Nikola ‘NiKo’ Kovač, who was brought into the Razer family earlier this year. In particular, Faker launched a special edition mouse for his 10-year partnership anniversary with the peripherals brand.
Founded in 2017, 100 Thieves has become one of the most recognisable organisations and lifestyle brands within the esports industry. With a big focus on the new generations, 100 Thieves is known for its innovative merchandise and apparel collections with global brands such as Pokémon and Adidas Originals.
Last month, Adidas worked with 100T to launch a special merchandise collection featuring Gold Medalist Noah Lyles, who’s known for being a fan of the organisation.
On the esports side of things, 100 Thieves has recently expanded into three new game titles, Street Fighter 6, Warzone and Teamfight Tactics, as it aims to compete in the upcoming Esports World Cup. The team was also among the 40 esports teams selected for the EWCF partner programme, receiving six-figure funding to expand their existing fan base.
