Red Bull has announced a partnership with Street Fighter 6 (SF6) to bring the FGC game to fans during its annual break dance competition, Red Bull BC One.
Taking place in London’s Shoreditch district, the event will feature SF6 gaming stations as the best B-Boys and B-Girls fight for the title and the chance to represent the UK at the World Final in Japan this November.
The Red Bull BC One event will also have a special half-time performance from grime music artist D Double E, performing his song ‘Street Fighter’.
This is not the first time Street Fighter 6 has collaborated with stakeholders outside the gaming space. Earlier this year, the game had a major crossover with the K-pop group aespa in what was one of the girl group’s first collaborations with a game franchise.
Red Bull is Taking Over Mainstream Culture
Red Bull is also no stranger to hosting unique events and competitions focused on the younger generations and mainstream culture.
Its involvement in the FGC goes beyond simple activations, as the energy drink brand also hosts Red Bull Kumite on a yearly basis. In 2025, the event took place in Paris, France, featuring the top FGC pros fighting for a €50,000 (~£43,318) prize pool.
Aside from fighting games, Red Bull also hosts its own esports-focused competitions, such as the Red Bull Solo Q tournament and the Red Bull League of Its Own for League of Legends, as well as the Red Bull Campus Clutch for the FPS game VALORANT. Additionally, the company has also operated events in Apex Legends and Trackmania.
Last month, Red Bull also announced a new major esports tournament featuring Tetris, open to players over the age of 18 and of all skill levels. The Global Final will take place from December 11th to 13th at the Dubai Frame located in Dubai’s Zabeel Park.
