North American esports organisation M80 has rebranded, resulting in the return of its previous logo.
The rebrand comes a year after the organisation underwent its first logo change as part of a wider refresh.
Revealed on social media, the new M80 logo resembles the shape of a smoke grenade and is a return to the organisation’s roots following its creation in 2022.
Alongside the logo change, the organisation has already teased the creation of a new merchandise collection, having asked its fans for potential suggestions.
M80 currently competes in Rainbow Six and Counter-Strike. Its Counter-Strike roster, currently ranked 37th in the Valve Regional Standings (VRS), has qualified for the StarLadder Budapest Major taking place in November, cementing its position as one of North America’s top teams.
In addition to the rebrand, the organisation’s Vice President of Esports has teased a return to VALORANT esports. In May, M80 announced its departure from the title’s Challengers ecosystem after struggling to qualify for VCT Americas.
Rebrands continue to inject a breath of fresh air into various brands across the esports industry. In September, Call of Duty League franchise Atlanta FaZe rebranded to FaZe Vegas ahead of the upcoming season.
M80 In 2025
2025 has been a year of turbulence for M80, however, the organisation continues to attract new partners, resulting in growth. In February, it released its Rainbow Six coach and Team Manager after the pair received lengthy suspensions following an altercation at the Six Invitational.
In March, the organisation partnered with AI platform Omnic.AI to use its tool to support its in-person coaching efforts across its esports rosters and programmes.
The final quarter of the year looks to be a busy one for M80. In November, its Rainbow Six roster will compete at the BLAST R6 Major Munich 2025, with the winner of the event directly qualifying for the Six Invitational 2026.
