GameSquare, the parent company of FaZe Clan, has launched the FaZe Esports Pass, a digital membership developed in collaboration with fan engagement platform Clout.
The membership aims to improve fan engagement in addition to hosting a gamified marketplace for fans of the North American esports organisation.
According to a release, the launch of the FaZe Esports Pass offers fans access to ‘exclusive rewards, challenges, and benefits through a gamified setting.’ The creation of the digital membership will provide the company with a new revenue stream in addition to a new method for fans to engage with FaZe Clan.
The first season of the FaZe Esports Pass is already live and runs until February 18th, 2026. Signups are open on the Clout platform available on Android and iOS devices.
“The FaZe Esports Pass and our partnership with Clout mark major milestones in our exciting digital strategy and building scalable, high-margin products across the GameSquare ecosystem,” said Justin Kenna, CEO of GameSquare. The FaZe Esports Pass is purpose-built for today’s fan, offering an interactive, gamified, and reward-driven online experience.”
The launch of the membership isn’t the first time GameSquare and Clout have joined forces. In October 2024, the platform partnered with Zoned, a GameSquare subsidiary, in a deal aiming to enhance user engagement and launch new esports-focused experiences.
FaZe Clan In 2025
Outside of its in-game performances, 2025 continues to be a year of growth for FaZe Clan, one of the most recognisable names in the esports and gaming industries.
September 2025 saw the organisation expand its existing deal with crypto casino Rollbit, resulting in an increase of annual revenue to $3.25m (~£2.4m)
Elsewhere, its Call of Duty League franchise rebranded to FaZe Vegas ahead of the 2025/26 season, in addition to relocating to Las Vegas, Nevada.
Esports organisations continue to partner with various platforms in an effort to enhance their fan engagement efforts. With future seasons planned for the FaZe Esports Pass, the membership should provide the organisation and its parent company with an extra revenue stream.
