FaZe Clan, under parent company GameSquare Holdings, has significantly expanded its sponsorship agreement with Crypto and NFT Casino Rollbit.
The new terms move Rollbit’s logo to the prominent centre patch position on FaZe Clan’s esports jerseys. According to a release, the multi-year deal has increased annual revenue significantly from $1.75m (~£1.40m) to $3.25m (~£2.60m).
The expansion, the third since the partnership began in 2024, is said to deepen Rollbit’s backing of FaZe’s Counter-Strike roster, while remaining focused on audiences outside the United States.
“This agreement underscores the strength of FaZe Clan Esports as the world’s leading esports brand and the value of GameSquare’s unique platform that brings together esports, media, and Web3,” stated Justin Kenna, CEO of GameSquare.
“By deepening our relationship with Rollbit, we are adding another record-setting partnership that enhances profitability and validates our strategy to build sustainable, high-growth businesses at the intersection of culture and technology.”
GameSquare’s Web3 Strategy Continues
FaZe first partnered with Rollbit in January 2024 through a multi-million-dollar agreement, a deal regarded as one of the biggest in esports. The partnership has since expanded in step with FaZe Clan’s integration into GameSquare after the organisation’s March 2024 merger.
Although GameSquare has sold its last 25.5% stake in FaZe Media, formerly led by founder and former CEO Richard ‘FaZe Banks’ Bengtson, FaZe Clan remains wholly owned by GameSquare.
GameSquare’s latest move aligns with its Web3 growth strategy, which generated more than $8m (£6.5m) in new annual revenue in Q3 2025.
Since launching a treasury management platform in July, GameSquare has secured notable agency-of-record deals with Rekt Brands worth $2m (~ £1.6m) and the Animecoin Foundation ($2.5m/£2m).
Executives frame these partnerships as evidence of rising demand for creator-led, on-chain programmes that cut across esports, media, and youth culture.
For Rollbit, founded in 2020 on Ethereum, the partnership builds on a growing sports and entertainment portfolio, while FaZe’s upgraded placement underscores the team’s commercial pull across tournaments and broadcasts.
