FaZe Esports’ parent company, GameSquare, has announced its acquisition of TubeBuddy, an AI-enabled optimisation platform for YouTube creators.
Accounting for this new asset, the media conglomerate expects to generate $85 (~£63m) to $90m (~£67m) in revenue for the 2026 fiscal year, a gross margin of 35-40%, as well as an adjusted EBITDA of more than $5m (~£3.7m).
According to the official press release, the deal with BENlabs sees GameSquare issue 5 million shares of its designated Series A-2 Preferred Stock to TubeBuddy’s previous owner.
In exchange, GameSquare will acquire all assets of the TubeBuddy business to accelerate its strategy to develop an ecosystem across content creation, community, data, and performance marketing.
“Global consumer engagement and commerce are being reshaped in real time by creator platforms, performance data, and community-driven media,” commented Justin Kenna, CEO of GameSquare.
“Our mission is to assemble a powerful combination of technology, media assets, and creator tools to power this next generation ecosystem. TubeBuddy represents exactly the type of innovative, high-utility technology resource that strengthens our platform and positions GameSquare to serve brands, creators, and audiences at scale.”
Improvements to GameSquare’s platform following the acquisition of TubeBuddy include:
- First-party creator and channel data capabilities
- Cross-platform brand and performance marketing solutions
- Anticipated increase in recurring software and subscription revenue
- New integration opportunities across GameSquare’s media, esports, and creator network
Since 2015, TubeBuddy has assisted over 10m YouTube creators via its search engine optimisation (SEO), workflow, analytics and productivity tools powered by proprietary AI. The platform also serves major media companies and global publishers.
GameSquare’s Esports & Media Network
GameSquare Holdings, Inc. is a global media, entertainment and technology company founded in 2020.
In addition to North American esports and gaming brand FaZe Clan Esports, the company owns assets such as marketing agency Zoned Gaming, esports agency Code Red and streaming analytics platform Stream Hatchet.
Last year, the conglomerate also significantly elevated its crypto strategy with a $250m (~£186.2m) investment into NFT and DeFi Yields. Most recently, GameSquare appointed Amaree Tanawong as its new Chief Operating Officer (COO).
