Esports data and technology platform GRID has unveiled its latest partnership with CROSSFIRE game developer Smilegate.
The partnership will see GRID provide an official match data infrastructure within CROSSFIRE’s esports ecosystem, capturing and distributing live official match data. Financial terms of the deal were not disclosed.
As a result, the CROSSFIRE competitive scene will gain access to key insights through official data, which can be used by broadcasters, media partners, the community, and commercial use cases.
According to a release, the deal will also help GRID extend its footprint across Asia-Pacific and LATAM, such as Brazil and Vietnam, where CROSSFIRE has a strong and active presence and runs dedicated professional leagues.
Founded in 2018, GRID has consistently strengthened its position as a gaming and esports data provider over the last 12 months. The company recently teamed up with prediction market platform Forkast and became the esports data provider for AI-powered sports prediction platform Sportstensor.
Smilegate also joins a growing list of GRID official game data partners, which includes the likes of Riot Games, Ubisoft, KRAFTON, ESL FACEIT Group and BLAST.
CROSSFIRE’s Latest Esports Developments
Released in 2007, CROSSFIRE is one of the most popular FPS franchises in history, operating globally across more than 80 countries.
Although the title has gained a lot of attention in Southeast Asia and LATAM, China is still the leading region when it comes to popularity. Chinese esports organisation All Gamers notably won the latest Crossfire Stars 2025, the title’s world championship.
Moreover, the team also lifted the Esports World Cup 2025 trophy, winning $750,000 (~£554,531) from the combined $2m (~£1.4m) prize pool.
Charlie Hanley-Nickolls, CPO of GRID, commented on the partnership: “CROSSFIRE has a massive global player base and an esports audience built over nearly two decades by developers who truly understand their players.
“This partnership reflects the growing recognition of match data as part of the game’s IP—helping evolve esports ecosystems, enabling new activations, improving fan experiences, and unlocking commercial opportunities around the game.”
