European esports organisation Acend has announced a partnership with esports analytics and data company Shikenso Analytics.
Shikenso will provide the organisation with AI solutions allowing it to keep track of partnership performance on its streaming and social channels.
Founded in 2021, Acend has quickly become a notable organisation within the European scene. Primarily known for winning VALORANT Champions 2021, the organisation also fields rosters in Halo, Rainbow Six Siege, PUBG and Apex Legends.
Most recently, the organisation signed five VALORANT content creators to expand its offerings beyond its esports rosters.
Shikenso Analytics’ AI solutions measure the exposure organisations can deliver for brands. Acend will obtain data on the success of partnerships — across streaming and social media platforms — which will lead to an improved understanding of brand integration.
Acend joins the likes of BIG, GAIMIN Gladiators and KOI on Shikenso’s extensive partnership roster, which has expanded significantly in 2022. Shikenso Analytics becomes the third partner of the organisation, joining RaiseYourEdge and gaming peripherals manufacturer Nyfter.
Benjamine Rolle, Founder and Director of Acend Club, spoke on the deal: “Acend Club was built on being open in communication and transparent towards the community and partners.
“Partnering with Shikenso will allow us to better understand and deliver content tailored to our audience and fans. With the data and analytics opportunities this partnership will provide, we are eager to utilize the accurate reporting tools to better serve Acend fans as well as future partners.”
