Esports media and entertainment publisher GAMURS has secured $12m (~£10.6m) through a Series A funding round.
The publisher aims to use the funds to accelerate its rapid growth strategy and fund future acquisition opportunities.
The funding round was led by Los Angeles Dodgers-backed venture capital firm Elysian Park Ventures. The company has previously invested in high school esports platform PlayVS. Other participants in the funding round include Aura Ventures, Powerhouse Capital and Artesian.
Prior to the funding round, the publisher acquired six publications from esports and media holding company Enthusiast Gaming. The deal, which includes Escapist Magazine and Upcomer, saw Enthusiast sell its assets for CAD $6.8m (~£4.5m) in September 2022. GAMURS’ portfolio of 16 publications includes the likes of Dot Esports, Gamepur and gaming guides website Prima Guides.
Alongside eyeing further acquisition opportunities, GAMURS plans to expand its monetisation strategy to ‘amplify its yield and earnings’ across the entirety of its portfolio.
Additionally, the publisher supports brands looking to activate campaigns in the gaming and esports sectors. Through sponsorships and content creation, it has collaborated with the likes of McDonald’s, Red Bull, and Nintendo.
Riad Chikhani, Founder and CEO of GAMURS, spoke on the funding round: “We are incredibly proud to have the backing of Elysian Park Ventures, Cerro Capital, and all of our incredible investors.
“The round not only presents a fresh injection of growth capital, but offers the opportunity to collaborate with strategically aligned investors who will actively add value in our journey to redefine gaming and entertainment media.”
