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Knicks Gaming and Turtle Beach reveal NBA 2K League esports partnership

David Hollingsworth
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June 16, 2018

Knicks Gaming has confirmed their partnership with Turtle Beach for the upcoming NBA 2k League.

The deal will see Knicks Gaming use the audio brand at the teams gaming facility, while the two companies plan to produce a variety of content during the inaugural season.

The inaugural season kicks off from May 1-5 with a tip-off tournament and runs through August 2018. The season will include up to 199 games; this includes weekly matches, three in-season tournaments, playoffs and the season finale.

Juergen Stark, CEO, Turtle Beach had this to say on the partnership: “We’re thrilled to be an integral part of the Knicks Gaming organization during the founding year of the NBA 2K League.Our headsets deliver a distinct competitive advantage through pinpoint accurate audio and clear team chat. Having the Knicks Gaming players using Turtle Beach audio equipment to train with and then dominate in their games will be a joy to watch.”

Kristin Bernert, General Manager, Knicks Gaming, added that: “Turtle Beach gaming peripherals are unmatched in their ability to provide a clear advantage for our players, which makes Turtle Beach the perfect partner for Knicks Gaming.” 
 
This comes off the back of the NBA 2k League confirming a deal with Twitch, which sees Twitch as the exclusive streaming platform for the newly formed league. The league has also acquired both Dell and Intel as big-name sponsors for the inaugural season.
 
Esports Insider says: Another big deal in the NBA 2K League sees the league become a real big hitter in esports. This just the latest in a string of big sponsor pickups for teams will certainly put the league on a solid foundation for success.

David Hollingsworth

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