North American esports organisation FaZe Clan has announced it will host an on-site activation at the upcoming Porsche Rennsport Reunion event.
In collaboration with the German automotive marque, the FaZe Arcade will feature a range of racing simulators and a Porsche 911 car wrapped with a FaZe-inspired livery.
The Rennsport Reunion takes place from September 28th to October 1st at the Weathertech Raceway Laguna Seca racetrack and celebrates the Porsche brand. In addition to the FaZe Arcade, a number of FaZe Clan ambassadors will attend the event.
FaZe Clan first partnered with Porsche in January 2023. Before Rennsport Reunion, FaZe Clan content creators were invited to the Porsche Headquarters in Stuttgart, Germany for a tour of the marque’s car museum.
2023 continues to be a year of turbulence for FaZe Clan. In September 2023, the organisation parted ways with CEO Lee Trink, and obtained an SEC filing granting it an extension to its stock market delisting deadline from NASDAQ.
Earlier in the year, however, FaZe Clan partnered with Nike to launch an exclusive branded shoe in January 2023 in addition to being named one of three PUBG Esports partner teams.
Robert Ader, CMO of Porsche AG, commented: “Porsche has been deeply involved in gaming and esports for several years, with a clear focus on racing – staying true and authentic to the heritage and DNA of the brand.
Throughout our discussions, we’ve seen that FaZe and Porsche share similar core values of performance and innovation. Through this first-of-its-kind partnership, we aim to inspire the gamer community to realise their own dreams.”
