Content creator-focused platform Allstar.gg has officially raised $12m (~£9.56m) in Series A funding to accelerate product development. This includes increasing the adoption of its proprietary technology across new partnerships.
The round was led by Drive Capital, a Columbus-based venture capital fund, and joins previous investors such as Mark Cuban, Studio VC, J-Ventures and Alumni Ventures.
Allstar.gg’s platform turns a player’s game data into videos that can be quickly shared across social media platforms. Gamers can customise their clips by adding music, filters, and other video elements without impacting the computer’s performance. This, in theory, should help streamline the video editing process.
In addition, Allstar’s solution can convert wide-screen desktop captures into vertical-screen mobile video formats, allowing users to have the recordings ready to be published.
It offers four subscriptions: a free version, Pro, Pro Plus, and Platinum. The three purchasable tiers cost respectively $3.19 (~£2.54), $7.99 (~£6.37) and $19.99 (~£15.93) per month.
This marks the second round of investment for the company, following the first one completed in April 2021. At the time, Allstar.gg raised $3.9m (~£3.11m) in a seed round, according to online platform Crunchbase.
Founded in 2019, the company currently supports four game titles: Counter-Strike 2, Dota 2, League of Legends and Fortnite. According to the company, the platform has more than 11.3m users with more than 27m clips recorded. Going into 2024, Allstar is planning to further expand its roster of games by supporting Rocket League and PUBG: Battlegrounds.
Nick Cuomo, CEO and Co-Founder of Allstar, commented: “Our vision is to seamlessly integrate our technology across all games and game engines, positioning Allstar as the go-to platform for gamers both before and after their gaming sessions.
“We integrate content creation into the entire gaming experience and make sharing gameplay as common as posting a selfie. With 75% of TikTok users discovering new games through user-generated videos, our focus is on encouraging everyday gamers to create and share their in-game experiences, thereby amplifying game discovery, fostering community engagement, and redefining what it means to be a gaming content creator.”
