The Global Esports Federation (GEF) has announced the appointment of two portfolio management companies (PMCs) to strengthen its operations: esports company NODWIN Gaming and production company Cinematic LLC.
According to a release, the two companies will work together with the GEF to expand the organisation’s event portfolio in ‘key esports and gaming markets’.
The move will be focused on the Global Esports Tour, GEF’s esports event series which will feature events in Rio de Janeiro, Manila, Istanbul, Baku, Doha, and other cities around the world. According to a release, the two new PMCs will provide GEF with the capabilities to further grow existing events and perhaps create new ones.
NODWIN Gaming, a well-known Indian esports company, was appointed as the PMC for South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. GEF noted that NODWIN’s expertise and track record will help the company ‘enhance GEF’s regional presence’.
On the other hand, Cinematic will take over the North American market, and help GEF grow its tournaments and operations in the region. Cinematic is known for its work on large-scale events around the world and has worked with the likes of Porsche, Ferrari, Twitter, Playboy, and Amazon in the past. Its CEO Dylan Marer said that the company is “privileged to represent the GEF in North America and committed to elevating the esports experience for fans on the continent.”
Mario Cilenti, Chief Operating Officer of GEF, commented: “We are thrilled to have NODWIN Gaming and Cinematic on board as our Portfolio Management Companies for the South Asia and North America markets, respectively. Their capabilities and extensive experience make them ideal partners to advance the Global Esports Federation’s mission and further engage with esports communities across key growth regions.”
