Streaming data and analytics company Streams Charts has announced a partnership with esports and gaming company Enthusiast Gaming.
The partnership will allow Enthusiast to use stream data provided by Streams Charts to better understand the audience of its content creators and relevant properties.
Streams Charts is a company focused on stream analysis and insights. It is owned by the same ownership group that runs Esports Charts, its esports-focused viewership platform. Enthusiast Gaming owns a large number of esports, gaming and media companies. However, it is perhaps most known for being the parent company of esports organisation Luminosity Gaming.
Streams Charts told Esports Insider that the partnership will be focused on Enthusiast Gaming’s live-streaming and esports events. While most of these are held under the Luminosity brand, the partnership is not limited only to Luminosity.
In the announcement, Nazar Babenko, Product Manager at Streams Charts, shared that the company will offer demographics data and audience retention metrics to Enthusiast, helping them understand the viewership context behind their content.
The two companies noted that the partnership will help better analyse Enthusiast’s roster of talent and the events the company organises. This includes the likes of the Luminosity Invitational in Super Smash Bros and Luminosity Boost Blitz, a Rocket League tournament.
