Esports tournament organiser BLAST has announced a large-scale partnership with gaming furniture brand Blacklyte.
As a part of the deal, Blacklyte will become the official gaming chair partner for BLAST Premier and BLAST Rainbow Six events in 2024.
Blacklyte started out as a smart home and lighting brand during the COVID-19 pandemic and has since expanded to gaming furniture, namely chairs and desks. Although relatively unknown to the general public, the company has worked closely with the likes of Toronto Ultra, AMD, Intel and Red Bull.
The partnership with BLAST is especially notable for the esports company because it’s the first time BLAST has signed a partner for two different ecosystems: Rainbow Six and Counter-Strike. The chairs were already used on the BLAST Rainbow Six Manchester Major this May, and will be featured at all remaining BLAST Rainbow Six and BLAST Premier events, first of which is the BLAST Premier Spring Finals in London.
In addition to providing chairs for the events, Blacklyte will also work with BLAST on giveaways and its products will be featured on the BLAST broadcasts during the events. Blacklyte will also have its own booth at the BLAST events, allowing visitors to try out the chairs. Although the scale of the partnership is large, no custom-designed chairs have been announced just yet.
Alex Liu, co-founder & CEO of Blacklyte, commented: “BLACKLYTE is absolutely thrilled to embark on this groundbreaking partnership with BLAST.
“Becoming the Official Gaming Chair Partner for both BLAST Premier and BLAST Rainbow Six Esports is a monumental step for us, and we are eager to see our Athena X Gaming Chair enhancing the experience for professional players and fans alike. This partnership is a fantastic opportunity for us to show off what makes BLACKLYTE products the best in the business.”
