Esports and gaming holding company GameSquare Holdings has announced a strategic partnership with GGTech Entertainment.
According to the deal, GGTech will license Gamergy in the United States to GGTech, developing gaming-focused events and operations in the country.
Additionally, the two companies will be working together on GGTech’s IP, University Esports, one of the top collegiate esports organisations in the world, providing universities and students with new gaming experiences.
The partnership will have its focus on the GAMERGY 2026 esports festival, which will take place in Dallas, Texas. GameSquare will provide strategy, event design, talent recommendations, marketing and operation of the event.
Gamergy is one of the largest multicultural esports and gaming festivals in the world, having a large range of enthusiasts and hosting over 20 editions across several countries, including Spain, Argentina, Egypt, Panama, El Salvador and Mexico. In a previous release, GGTech stated it had agreements in 27 countries across four continents, partnering up with global brands such as Riot Games, Amazon, Visa, and Warner Music.
Based in Spain, GGTech Entertainment is a prominent tournament organiser for amateur, semi-pro and educational esports tournaments. The collaboration formed is aligned with GGTech’s strategy on capitalising on mature competitive collegiate scenes, following a $12.4m (~£9.75m) investment to expand in the Americas.
GameSquare Holdings is a digital media, entertainment and technology company headquartered in Frisco, Texas, and is the parent company of esports organisation FaZe Clan, media company FaZe Media, and live streaming analytics company Stream Hatchet, among others. Earlier last year, it secured a $10m (~£7.8m) convertible note deal with investment entity GigaMoon Media.
Juan Diego García, CEO GGTech America, spoke on the deal: “We’ve partnered with leading esports organizations across the globe to produce GAMERGY that has attracted nearly 200,000 attendees in 2024 and through the first quarter of 2025.
“As we looked to expand our efforts to the U.S., GameSquare was the logistical choice because of its proven event production, technology solutions and marketing capabilities. This strategic partnership is a win-win for GGTech and GameSquare, as we combine forces to elevate the power of esports and gaming culture. We are excited to work with GameSquare to bring GAMERGY to Dallas in March 2026.”
