The leading esports organization Team Liquid has announced a partnership with content studio Mirage Digital to create a 24/7 live-streaming experience.
The channel launched officially on July 22nd via OTT and FAST platforms, including The Roku Channel, though the full list hasn’t been revealed yet.
While live coverage on Mirage will begin immediately, the main highlight will be Team Liquid’s Race to World First campaign scheduled to take place in late August.
“We’ve built a legacy on competitive excellence, and this partnership lets us showcase the heart, hustle, and humanity of our players in a way we’ve never done before—24/7, across every screen,” said Claire Hungate, President and COO of Team Liquid.
The broadcast will feature complete tournament coverage, along with exclusive look at behind-the-scenes content, player profiles, real-time strategy breakdowns, and highlights. This will be the first time Team Liquid will share live content with its fans outside of Twitch on OTT and FAST platforms.
“All parties saw an opportunity to take one of the most anticipated eSports events of the year and expand its reach to new audiences through OTT and FAST distribution. This is about creating long-term value for teams, fans, and platforms alike—and Race to World First is just the beginning,” said Robin Bigge, Co-CEO of Mirage Digital.
Race to World First is one of the most hyped World of Warcraft events, in which guilds race to be the first one to defeat the final boss, similar to Destiny 2.
While this is an unofficial competition, it draws massive attention from the fans worldwide, with the 2024 edition peaking at over 200,000 concurrent viewers and crossing 25 million hours watched.
