Republic of Gamers (ROG) has been announced as the official PC sponsor for the LCK Cup Final 2026, set to take place from February 28th to March 1st at Kai Tak Arena in Hong Kong.
According to a release, the partnership will see ROG provide hardware support for the LCK Cup final, one of the most prominent regional competitions in Riot Games’ League of Legends esports ecosystem.
The LCK is widely regarded as one of the most competitive League of Legends leagues globally, regularly producing teams that contend for international titles. As a result, its Grand Finals events typically draw significant viewership across multiple regions.
This year’s LCK Cup Final will be hosted at Kai Tak Arena, part of the Kai Tak Sports Park development in Hong Kong, marking another major esports event for the city as it continues to position itself as a destination for large-scale competitive gaming tournaments.
ROG Partnership Details
ROG, Asus’ gaming-focused hardware brand, framed the partnership around performance and high-level competition.
“At ROG, we’re all about gamers pushing boundaries and competing at the highest level,” the company stated in the release. “High-stakes competition demands elite hardware, and we’re committed to powering pros across the globe.”
Fans watching the event can expect ROG branding throughout the broadcast, including the company’s Fearless Eye logo. The LCK Cup Final 2026 will be streamed across Twitch, YouTube, Soop and CHZZK. In addition to broadcast integration, ROG will also host an on-site activation. Attendees at Kai Tak Arena will be able to visit the brand’s booth, which the company described as a space for fans to connect and engage with the ROG community.
Hardware manufacturers and peripheral brands have continued to deepen their involvement in esports through sponsorships tied to major leagues and live events. For endemic brands such as ROG, partnerships with established competitions like the LCK provide access to highly engaged gaming audiences, both online and in person.
The LCK Cup Final 2026 will conclude the tournament’s latest edition, with Korea’s top teams competing for the championship title.
