This week in esports: PSG.LGD, Houston Outlaws, Sportradar, Mixer

Adam Fitch
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This week in esports saw PSG.LGD receive a six-figure sponsorship from Betway, Houston Outlaws reportedly find a new owner, Sportradar swoop in to protect the integrity of League of Legends esports, and Ninja exclusively join Mixer.

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PSG.LGD secures six-figure Betway sponsorship

PSG.LGD Betway Sponsorship
Image credit: Betway

Dota 2 team PSG.LGD entered a six-figure global partnership with bookmaker Betway.

The deal includes a jersey and jacket sponsorship, collaborative content creation, and social media promotion. The exact value of the deal, nor its duration, has been disclosed.

Read the full article here.

Lee Zieben reportedly set to purchase Houston Outlaws

Houston Outlaws Acquisition
Photo credit: Overwatch League

Houston-based real state investor Lee Zieben agreed in principal to purchase Overwatch League franchise Houston Outlaws for a total value of $40 million (£32.9 million), according to a report.

Houston Outlaws is currently owned by Immortals Gaming Club, which acquired Infinite Esports & Entertainment in June. Zieben will pay $30 million (£24.7 million) in cash and securities and will take on the $10 million (£8.2 million) debt owed in remaining franchising fees.

Read the full article here.

Riot Games and Sportradar announce integrity services partnership

RiotGames
Photo credit: Riot Games

Developer Riot Games announced a partnership with sports data and analytics firm Sportradar.

The deal will see Sportradar Integrity Services monitor the global betting activity taking place with relation to domestic and international League of Legends esports competitions organised by Riot Games and report any potential integrity issues to the company.

Read the full article here.

Mixer inks exclusive streaming deal with Ninja

Image credit: Ninja

Leading streamer and influencer Tyler “Ninja” Blevins confirmed that he will be streaming exclusively on Microsoft-owned platform Mixer.

No details have been released in regards to the presumed monetary component of the deal – but it’s rumored to be a tall figure. Launching in February 2015, Mixer has acted as a direct competitor to Twitch, although, it has comparatively failed to garner the same calibre of prosperity.

Read the full article here.

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Adam Fitch

Journalist
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Adam Fitch is a journalist, editor, host, and speaker. In 2019, he was named UK Esports Awards' Reporter of the Year. In 2020, he was a finalist for Journalist of the Year at the Esports Awards.
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