Philadelphia-based Nerd Street Gamers has entered a partnership with esports merchandising company We Are Nations.
The deal will see retail spaces launched inside Nerd Street Gamers’ Localhost facilities, each stocked with merchandise supplied by We Are Nations.
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To mark the newly-established partnership, a Black Friday event will take place at Localhost Philly and Localhost Denver, where special prices on esports merchandise, gaming equipment, and gift cards will be available to purchase.
John Fazio, CEO & Founder of Nerd Street Gamers discussed the partnership in a release: “Localhost is a hub for gamers of all skill levels, across every gaming community. National expansion provides a rare opportunity for strategic retail partnerships such as the one we are launching with We Are Nations.”
This is the first deal that Nerd Street Gamers has established with an apparel company. In recent months, however, the company has joined forces with the likes of Mike & Ike and Linode.
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Alaina Gossett, Director of Retail & Licensing for We Are Nations added: “After first meeting with Nerd Street Gamers we were extremely impressed by their growth opportunities and plans for the future. We are excited to partner with such an impactful organization within the esports and gaming world. We believe their plans to impact the local scene will pave the path between the amateur and pro sides of esports.”
Esports Insider says: Opening new retail spaces inside Localhost venues deepens the offering and increases the value that they can bring to those who visit. We Are Nations continues to work with a bunch of the biggest names in the industry so Nerd Street Gamers has chosen well on its hunt for an apparel partner!
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