Activision Blizzard has brought on both Akshon Esports and HyperX as partners of its Overwatch League.
Overwatch League is currently playing matches online to adapt to the ongoing coronavirus outbreak.
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HyperX will act as the official memory partner of the league. The Kingston Technology brand is known for producing gaming headsets, keyboards, and other peripherals. Financial terms and activations for the partnership have not been disclosed at the time of writing.
The gaming brand is active in the industry, sponsoring the likes of Virtus.pro, Chiefs Esports Club, Entity Gaming, Excel Esports, LGD Gaming, and Team Liquid. It also owns the naming rights to Allied Esports’ Esports Arena at the Luxor Hotel & Casino in Las Vegas, Esports Arena Drive, and Big Betty.
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Activision Blizzard’s league has also partnered with Akshon Esports, a Canadian esports production company. As part of the deal, it will produce highlight videos for the remainder of the 2020 season. The videos will be housed on the official Overwatch League YouTube channel.
Overwatch League has also partnered with YouTube, TeamSpeak, DreamSeat, the Kellogg Company, Upper Deck, Bud Light, ULT, State Farm, Coca-Cola, Toyota, Intel, Twitter, Fanatics, and T-Mobile.
Esports Insider says: It’s hard to judge the deal with HyperX considering we don’t know the terms, though the title of “memory partner” suggests that it differs from HyperX’s typical partnerships. Bringing in Akshon Esports to produce more content seems like a solid move, especially while events aren’t on the table.
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