Esports talent agency Bad Moon Talent has signed on to represent UK-based creative agency Team Evolve as its agency of record.
Team Evolve specialises in building custom brand experiences in Epic Games’ Fortnite.
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As Team Evolve’s agency of record, Bad Moon Talent will work on procuring client deals and handling negotiations, allowing the agency to focus on the creative side of the business. Team Evolve’s past clients include Samsung, Jordan, Nickelodeon, and International Red Cross.
Brice Faccento, COO of Bad Moon Talent, spoke on the deal in a release: “Team Evolve is a very unique group of creators and I’ve been a fan of their work for a long time. Their ability to create fun, engaging concepts organically within Fortnite is bar none. I’m very excited to for this partnership and believe Team Evolve has no limits when it comes to connecting brands to the gaming community.”
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Bad Moon Talent primarily works with professional players and casting talent, managing the likes of Joe “MerK” DeLuca, Katie Bedford, Clint “Maven” Evans, Matt “Mr. X” Morello, Ian “Enable” Wyatt, Marissa Roberto, among dozens of others.
Matt James, Founder of Team Evolve, added: “We’re excited to partner with Bad Moon Talent to further our mission of empowering brands to create innovative social experiences within the virtual world of gaming.”
Esports Insider says: Bad Moon Talent has done a good job in establishing itself in esports and we see this is it branching out further into gaming, which could be a solid move for the agency. Team Evolve has tonnes of potential so, in theory, this venture could be very fruitful for both parties.
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