North American organisation Tempo Storm has unveiled a partnership with organic personal care brand Dr. Squatch.
The deal is said to give the gaming community an increased awareness to sustainable and natural personal care products.
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Dr. Squatch joining forces with Tempo Storm is one of the company’s first forays into esports. To celebrate the partnership, the two parties have joined forces to offer Dr. Squatch customers a 20 percent discount on its products.
Ryan Turner, Senior Partnerships and Marketing Manager at Tempo Storm, spoke on the deal in a release: “It was really important to us to collaborate with a sustainable and all-natural company like Dr. Squatch during a time of such uncertainty and stress for people all over the world. We want gamers to take care of themselves and we see this partnership as a way to help to ensure that our community has access to products that make them look and feel good every day.”
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Dr. Squatch joins PC hardware manufacturer NVIDIA and apparel company Meta Threads as a partner of the organisation.
Jack Haldrup, Founder and CEO of Dr. Squatch, also commented: “Launching our partnership with Tempo Storm to bring our products to a whole new industry is a thrill. We couldn’t have asked for a more value-aligned company to be our first esports partner, and we’re optimistic that gamers around the world will love Dr. Squatch products!”
Esports Insider says: The stereotype of gamers being unhygienic is slowly becoming outdated with various health and lifestyle brands entering the industry to spread the importance of a healthy lifestyle for gamers. If executed correctly, this deal could prove to be fruitful for both parties.
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