The ESL Premiership, a regional competition for the United Kingdom and Ireland, will return for its Autumn 2020 season with a new sponsor in tow: Razer.
The gaming hardware and peripherals maker will sponsor the competition, which is aimed at up-and-coming players and teams across both Dota 2 and Counter-Strike: Global Offensive.
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Yann Salsedo, Head of Esports (EMEA) at Razer, commented in a release: “Razer peripherals designed to give esports players that vital in-match edge for better performance and consistent wins. By partnering with ESL, we will be showcasing our newest esports headset, the BlackShark V2, and our range of powerful Razer Blade gaming laptops – the perfect combination of hardware for the best gaming experience.”
Razer has been named the official laptops and peripherals partner for the competition. As part of the agreement, Razer will sponsor the weekly “PREMVP” award voted on by viewers, as well as branded broadcast segments such as “Razer Reacts.”
ESL’s release suggests that Razer is one of a “multitude of new sponsors joining to support the domestic scene in both CS:GO and Dota 2,” albeit the only one announced to date. Existing sponsors Intel, Mercedes-Benz, and AOC Gaming are also returning for the Autumn season.
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Dan Ellis, Brand Partnerships Manager at ESL UK, added: “We can’t wait for the Autumn action to kick off with all the new and returning teams, tournament partners, and community members. At ESL UK, we continue to make it our mission to provide opportunity for growth and development of the domestic competitive scene, always pushing to make the ESL Premiership the ideal platform for anyone wanting to go pro with their careers in esports.”
Esports Insider says: Increased sponsor activity at the sub-pro levels is a good sign for the continued expansion of esports and the health of the entire ecosystem. Razer is a big new partner for this regional competition, and we’re certainly curious to hear about these other incoming sponsors.
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