Mousesports reveal Vodafone as new head sponsor

Ollie Ring
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Whilst Dr Pepper Germany is a fairly substantial name to attract as a sponsor, German esports organisation mousesports has not stopped there. This morning, the brand announced a new head sponsor in Vodafone. The partnership begins immediately, and the new jersey prominently displays the world famous brand.

The release on the mouz website states that the partnership is a match made in heaven. Both brands prominently feature the “iconic red colour” and both have “deep roots in Germany and the digital world”. 

“In Vodafone, we have found a strong and attractive brand that shares our passion and wants to shape the growth of mousesports and esports together. Connectivity is the lifeblood of esports and we are glad to not only have gained the best, but also the internationally most renowned partner”, commented mousesports CEO Cengiz Tüylü.

“Gamers need high speed and that’s what we stand for. As the Gigabit company with the fastest top speeds in the country, we are driving the Gigabit society forward – and we’re proud to actively take another step in this direction with our commitment to mousesports. As communications are becoming more and more interconnected, the same is happening in sports with esports. High speed Internet is a natural and vital prerequisite for esports – for teams as well as the fans themselves! With our commitment, we want to rstand for competition, fairness and sportsmanship – on and off the server!”, revealed Gregor Gründgens, Director Brand Marketing at Vodafone Germany.

Vodafone will support all of mousesports esports endeavours, including its Street Fighter V, Dota 2, CS:GO and Vainglory teams. The statement also reveals that mousesports will start working with Vodafone during the upcoming bootcamps, and there’ll be plenty of social media content across Vodafone and mous’ respective channels. 

Esports Insider says: Dr Pepper and now Vodafone? Two very red and fitting brands for mousesports as they attract two non-endemic sponsors in just a matter of days. Congratulations to both parties, we look forward to seeing the content.

Ollie Ring

Contributing Editor
Ollie swapped the abacus for Sonic on the SEGA Mega Drive at neighbor Frank's house at an early age and has never looked back. With thousands of hours in Dota 2 (and no ability to show for it), he still clings on to the hope that one day, he will replicate Natus Vincere at gamescom 14 years ago and lift the Aegis of Champions. Ollie has been at the intersection of video games, esports, and gambling for over ten years and has also worked in consultancy in the gambling industry. Ollie's work can be found on the likes of: BBC, Red Bull Gaming, Esports Insider, CasinoBeats, PC Gamer, Green Man Gaming as well as his own thought-leadership substack "Esprouts" looking at specific studies and stories where games meet gambling.
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