CLG Red, the female esports division of North American organisation CLG, has announced a multi-year partnership with peripherals firm Logitech G
As a result of the deal, Logitech G has been named the official peripherals partner for CLG Red’s CS:GO team alongside the organisation’s female players and content creators in VALORANT and Chess.
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Logitech G’s brand will be integrated throughout CLG Red broadcasts and on its social media channels. Moreover, the peripherals firm’s logo will be featured on CLG Red’s jerseys.
Peter Kingsley, the CMO at Logitech G, commented: “Over the last few years, the gaming industry has made great strides to advance diversity and inclusion. It’s an ongoing journey and one that Logitech G is committed to.
“Part of that commitment is for brands like us to step forward and provide the support for female professional esports teams to showcase their talents and highlight the opportunities available to women esports players.”
Both entities will collaborate on an original content series around CLG Red’s team, specifically highlighting its players and coaching staff during competitions. In addition, CLG Red players and personnel will make several appearances on behalf of Logitech G.
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“In selecting a partner who will become so deeply ingrained in both CLG and our Red Team, one of our key considerations was that organisation’s alignment with our values,” added Dan Fleeter, COO, CLG. “We are committed to growing professional women’s esports, which should be a goal for the entire esports community, and we are so pleased that Logitech shares that vision with CLG. I’m excited to see what we build together.”
According to the release, Logitech G is expected to play ‘an active role’ in CLG Red’s broadcast marketing materials, with promotions such as in-broadcast sweepstakes, among others, set to be utilised.
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Esports Insider: Seeing Logitech G partner with CLG Red highlights the growth of female esports as it showcases the willingness of brands to invest in the sector. Logitech’s partnership sounds very interesting, particularly with the launch of a CLG Red content series, and could be a catalyst for more brands sponsoring female teams in near future.
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