Minute Media has today officially unveiled its newest brand, esports platform DBLTAP.
DBLTAP, which has been in beta for a number of months, focuses on esports video and editorial content alongside tournament highlights. Most importantly it also boasts exclusive access thanks to its partnerships with ESL, ELEAGUE, DreamHack and Fnatic.
Duncan McMonagle, SVP of Strategic Partnerships at Minute Media commented: “As with our other platforms, DBLTAP will bring the world of esports to the fans in a way that only Minute Media can. With a focus on the narrative around the players and teams, and with our partnerships with some of the largest names in the industry, no one else can offer on-the-ground coverage to tournaments around the world and fan-centric authenticity to this extent.
“DBLTAP gives esports fans the next best experience to actually attending themselves. Our vision is to bring the fans closer to esports which we believe will help grow the broader industry overall.”
DBLTAP’s traffic has already reached in excess of three million monthly unique users and the site is currently curating and distributing more than 60 pieces of content each day. So far DBLTAP only has English language content but in the future it will expand beyond this.
DBLTAP content is fairly diverse; it includes interactive polls and quizzes in addition to video and editorial. The main point is that it’s fan-driven and it wants to become the place people come to for the stories around and behind the tournament, games and players.
Wouter Sleijffers, CEO of Fnatic stated: “Since 2004, Fnatic has been a front-runner in esports. Our teams compete globally in the highest tiers of esports competition and we count some of world’s most established esports Pro’s in our past, present and surely the future. The DBLTAP team is able to be right alongside us to share the team journey with the millions of Fnatic fans across the globe.
“From player profiles to in-depth video series, DBLTAP gives fans an opportunity to learn about some of esports untold stories and give them a platform to be close to the excitement.”
Rich Routman, President of Media Minute added: “We believe our partnerships with some of the biggest names in the industry combined with our ability to unlock the power of the fan in this emerging content segment, will create substantial opportunities for audience and commercial development.”
As the company behind football focused 90min and US sports focused 12up, Minute Media now boasts a reach of more than 75 million unique users a month. It delivers over 25,000 pieces of original, socially-driven and then curated editorial in 11 languages to users in more than 200 countries.
Esports Insider says: Minute Media’s move into esports via DBLTAP is a major move in the media landscape. With a sizable backing and a proven track record in football and US sports, DBLTAP will be delivering A LOT of content. They’ve already been doing so and now it has officially launched, you can expect to see them at each and every major tournament. The initial exclusive deals they’ve signed are impressive too.
