Dubai-based esports organisation Galaxy Racer has unveiled a PUBG MOBILE-focused partnership with regional gaming technology distributor Techxhub.
As a result of the partnership, Galaxy Racer’s PUBG MOBILE players will have access to game room setups powered by the technology distributor.
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The rooms are expected to be equipped with SteelSeries gaming peripherals, Legion gaming PC’s, Vertagear gaming chairs, Thronmax streaming gear, and Playseat racing seats.
Paul Roy, CEO of Galaxy Racer, commented: “We value Techxhub’s pioneering business model that focuses on ecosystem driven approach and their disruptive model matches our core value in driving change and efficiency in the esports industry with innovative products.
“We are thrilled that our professional esports team will be equipped with the latest innovative products that will enhance their experience.”
According to the release, Techxhub will look to utilise its partnership with Galaxy Racer to tap into the MENA and GCC (Gulf Cooperation Council) market. The firm was most recently appointed by SteelSeries to become its regional distributor across India, Middle East and Africa. Techxhub’s other partners include Lenovo Legion, AOC Agon, Playseat, Vertagear, and Thronmax.
Sanjay Holmukhe, CEO of Techxhub, added: “Our vision is to be all-embracing technology experience delivery company, empowering a customer-centric ecosystem for emerging technology brands from product discovery to lifetime usage and beyond.
“Currently focused on the gaming industry we are powering consumer experience for leading gaming brands while partnering with wider esports ecosystem. Our partnership with Galaxy Racer enables us to engage with gamers and fans and showcase the best of gaming gear in real-time action.”
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Alongside its PUBG MOBILE roster, Galaxy Racer also has a European League of Legends team which is set to compete in the Northern League of Legends Championships (NLC), Riot Games’ Nordic, UK, and Irish regional league. The organisation also competes in Rocket League, CS:GO and Dota 2, among others.
Esports Insider says: Partnering with Galaxy Racer will undoubtedly boost Techxhub’s presence in the Middle East. Moreover, the deal provides the organisation’s PUBG MOBILE players with access to high-end gaming spaces, which should help develop the team. Overall, this is a smart move by both parties involved.
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