Rocket League’s race to become a Tier 1 esport

For a game where flying rocket-powered battle cars slam oversized low-gravity footballs into virtual nets, Rocket League is surprisingly skillful. Like any skill-based competitive pursuit, setting is largely irrelevant — winning requires...
white chalk cliffs lewes

Play 2 Learn: Using esports differently in education

Sitting near the feet of the chalky white cliffs so famous of the British South Coast lies East Sussex College, in Lewes. Last year, the college announced the addition of esports...
Esports Insider

Key esports sponsorships and partnerships, February 2022

Just like every month, February saw esports companies continue to build commercial portfolios through a variety of new partnerships, ranging from non-endemic deals to event-specific agreements.  To keep everybody up to date,...
ESJ elder senior esports

Esports the Elder: The people and pensioners challenging competitive gaming stereotypes

Ask any marketing professional working in esports and they’ll boast about the industry’s valuable young, tech-savvy, Gen Z audience. It’s a defining narrative in the esports industry and a largely unchallenged...
ESJ Evos basketball

Dabbling in Dribble: How EVOS went from esports to basketball

Chances are, you’ll know at least one major sports team that also — unbenounced to you —  fields an esports team. There’s enormous choice in the field; from NBA teams having...
Movers and Shakers

Esports Movers and Shakers: February 2022

Each month, ESI compiles the period’s most significant esports movers and shakers. February's round-up features personnel changes from the likes of Newzoo, TSM, Evil Geniuses and Riot Games, among others. Here are...

Currencies & Complexities: Navigating esports pay-ins-and-outs with Nuvei

Esports has settled into its mainstream media headline beat. A spectacular amount of zeros included in tournament prize pools, investments and acquisitions announcements. But behind the clinking of crystal, finance departments...

Esports journalists make their own roster moves

“Journalism can never be silent — that is its greatest virtue and its greatest fault.” As American journalist and diplomat Henry Grunwald said, the nature of journalism is to point out injustices...
100 Thieves 2021 Championship Chain digital collectible

Polished chain: Behind the 100 Thieves digital collectible

Through a most cunning experiment, on February 2nd, 100 Thieves weaved its 2021 LCS esports victory story into a display of the business’s innovation. In the LA organisation’s signature parasocial content...
Esports movers and shakers Jan 2022

Esports Movers and Shakers: January 2022

Each month, ESI compiles the period’s most significant esports movers and shakers. January's round-up features personnel changes from the likes of Tencent, BIG, Evil Geniuses and BLAST, among others.  Here are the...