The best esports advertising campaigns of 2021
With 2022 just moments away, it is time to reveal ESI's yearly summary of the most creative esports advertising campaigns.
At Esports Insider, we’ve chosen to celebrate the creativity of the industry...
Heat Map: Hottest esports business trends of 2021
We all thought we’d get to physical events this year. The idea, the hope, helped us hold it together after the break-the-mold-type-year that was 2020. And while the esports industry accepted...
Angels and Unicorns: Top esports investments, mergers and acquisitions of 2021
The best way to paint a picture of an industry is to use numbers. For years, almost all mentions of the esports industry in mainstream media revolved around big prize pools...
WePlay Holding: Setting records in 2021
As a company that takes pride in doing things differently in the esports industry, WePlay Holding has long been an established media holding company and esports event organiser.
Its esports division, WePlay...
G4 TV and its digital-linear bet
The esports audience — as the story goes — is digital-native. They’re tech-savvy, modern, internet denizens who gave up televisions and left the living room long ago.
So it came as a...
Key esports sponsorships and partnerships, November 2021
Numerous endemic and non-endemic brands team up every month to create and nurture commercial partnerships while pushing the esports industry forward. Ranging from deals with car manufacturers to apparel collaborations, November...
Esports Movers and Shakers: November 2021
Each month, ESI compiles the period’s most significant esports movers and shakers. November’s round-up features personnel changes from the likes of Riot Games, Envy Gaming, eFuse and Complexity Gaming, among others.
Here...
The best lines & lessons from ESI London’s panel tracks
The digitally-native esports industry pivoted leagues, tournaments, workplaces, and conferences online last year, shifting business models with them. This adaptability earned the industry headlines across major publications during the shifting phases...
Trading in Liquid — Why IMC wants to recruit gamers
From his top floor office in the former Dutch ING Bank headquarters, Steven Biester was strategising, as he often did. The Global Head of Marketing & Communication at IMC Trading was...
The explosive growth of mobile esports
RELATED: Mobile Premier League valued at $2.3bn after funding round
Mobile esports has become the talk of the town over the last 12 months. Whether it’s mobile adaptations or established titles in the...