Activision Blizzard expands media rights deal with SPORT1

Activision Blizzard has expanded its distribution rights with German television broadcaster SPORT1. The multi-year agreement renews the broadcaster’s TV-exclusive rights to the Overwatch League across Germany, Austria and Switzerland. RELATED: Reported: Bilibili obtains...

Enthusiast Gaming set to acquire Icy Veins for €7m

Enthusiast Gaming, the parent company of Luminosity Gaming, is set to acquire news and strategy guide platform Icy Veins for €7m (~£5.99m). The amount is expected to be paid in cash and...

Banco do Brasil partners with Visa to launch BB Game Series

Brazilian financial services company Banco do Brasil (BB) has announced the BB Game Series, a collegiate esports tournament open to all students in the country. The series, which is in partnership with credit...

ESL partners with Blizzard to operate Hearthstone esports

Tournament organiser ESL Gaming has partnered with Blizzard Entertainment to create and operate Hearthstone's esports ecosystem for the next two years.  RELATED: ESL renews Mastercard NLC partnership The deal will see all of Hearthstone's major...
ESL One Cologne

Value in Western esports: The importance of League and CS:GO

When we discuss value in the Western esports industry, what are we usually referring to? And where is it found? Industry valuations are not the concern of this discussion; some believe the...
Entropiq Redgiebeardo PUMA

Entropiq announces PUMA apparel sponsorship

Czech Republic esports organisation Entropiq has teamed up with global sportswear brand PUMA to launch a new line of merchandise and apparel for players and fans.  As a result of the partnership, PUMA will...
Team Singularity

Team Singularity terminates Dashthreads partnership

Team Singularity has announced the cancellation of its partnership with apparel company Dashthreads, according to a statement issued by the Danish organisation. Singularity named Dashthreads as its official merchandise supplier at the beginning of...

Activision Blizzard hires deputy MLB commissioner to lead esports

Activision Blizzard made a significant personnel move this week, announcing the hiring of Major League Baseball deputy commissioner Tony Pettiti to lead its esports and entertainment efforts. Pettiti, who will officially begin...

Zaxby’s dines with High School Esports League for Spring Major

The High School Esports League (HSEL) has announced a partnership with American fast-casual restaurant chain Zaxby’s for a marketing promotion. Zaxby’s will award prizes for the HSEL’s Spring Major 2020 championship series,...

The esports leagues and events affected by coronavirus

The current novel coronavirus (COVID-19) pandemic has disrupted life around the globe, and that extends to the esports industry as well. Numerous recent and upcoming events and leagues have been cancelled, postponed,...