Magic Gaming RIOTORO

Magic Gaming establishes multi-year deal with RIOTORO

NBA 2K League team Magic Gaming has entered a multi-year partnership with gaming peripherals brand RIOTORO. Magic Gaming's players will exclusively use keyboards, mice, mousepads, headsets, and earbuds from the new partner. RELATED: Magic...
A virtual oasis: sports turn to esports content during crisis

Traditional sports relying upon esports during COVID-19 crisis

You could be forgiven for thinking that we've wandered into an alternate universe since the outbreak of the coronavirus COVID-19. It's a pandemic that has taught us just how unprepared we were...

The esports leagues and events affected by coronavirus

The current novel coronavirus (COVID-19) pandemic has disrupted life around the globe, and that extends to the esports industry as well. Numerous recent and upcoming events and leagues have been cancelled, postponed,...

Bucks Gaming quenches thirst with Sprite and Kwik Trip

NBA 2K League team Bucks Gaming, the official affiliate of the NBA’s Milwaukee Bucks, has partnered with the Sprite drink brand and regional convenience store company, Kwik Trip. Kwik Trip, which is...
Partnerships and sponsorships February 2020

Esports partnerships and sponsorships highlights for February 2020

Each and every month, dozens of partnerships and sponsorships are announced in esports. It’s hard to keep track of every development if you don’t follow Esports Insider religiously, but even then,...

Mavs Gaming cleans up with DUDE Products partnership

Mavs Gaming, the NBA 2K League team of the Dallas Mavericks, has announced a one-year partnership with hygiene products brand DUDE Products. DUDE Products' logo will be prominently featured on Mavs Gaming’s...
This week in esports

This week in esports: FLASHPOINT, Gareth Bale, Misfits, Panera Bread

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw the launch...
Monumental Sports & Entertainment Embassy of the United Arab Emirates

MSE enters esports partnership with Embassy of UAE

Monumental Sports & Entertainment (MSE) has entered a global partnership with the Embassy of the United Arab Emirates focusing on esports. MSE owns NBA 2K League team Wizards District Gaming and NHL esports brand...
NBA 2K League Panera Bread

NBA 2K League finds restaurant partner in Panera Bread

NBA 2K League has established a partnership with American restaurant chain Panera Bread. The league's new partner will be the presenting sponsor of the league's four-round draft. RELATED: Gen.G Tigers of Shanghai unveiled for NBA...
Warthox x Paris Basketball

Warthox Esport & Paris Basketball partner for 2020 season

French organisation Warthox Esport and French basketball club Paris Basketball have joined forces for the 2020 season. The partnership will see Warthox become the esports partner of Paris Basketball respectively. RELATED: 2K Games announces NBA 2K20 Global Championship Warthox...