Philadelphia Eagles signs multi-year agreement with Esports Ent Group

Gambling firm Esports Entertainment Group (EEG) has signed a multi-year agreement to serve as the official esports provider for the Philadelphia Eagles, with the NFL team, in turn, becoming an EEG shareholder. The partnership...

Gillette partners with The Yard: HBCU Esports Alliance and CSL Esports

Grooming brand Gillette has joined forces with The Yard: HBCU Esports Alliance, a diversity initiative for historically black colleges and universities (HBCU), and CSL Esports, a programme that creates opportunities for schools through esports. The initiative,...

Ultimate Gaming League launches with NFL player-owned team franchises

The Ultimate Gaming League, a multi-game competitive league with team franchises owned by current and former National Football League (NFL) players, will launch this month. The league is powered by Antares Gaming,...

Key esports sponsorships and partnerships, November 2020

As always, there were plenty of notable deals made in the esports industry last month. Tokidoki and Team Liquid; Casio and FaZe Clan; ESforce and Skillbox; and many more. To keep...

Learfield IMG strikes Esports Engine, Mainline and Endeavor deals for Level Next

Learfield IMG College has announced partnerships with operations company Esports Engine, tournament software and management company Mainline, and Endeavor for its Level Next collegiate league. Level Next was first announced back in October after...

EA and Learfield IMG announce ‘Level Next’ college league

Electronic Arts (EA) has entered into a multi-year partnership with intercollegiate athletics media and technology firm Learfield IMG College to launch Level Next, an esports league supporting more than 2,500 schools. Level Next will feature...
GGLeagues

GGLeagues to launch national recreational gaming leagues

American amateur tournament organiser GGLeagues has announced the launch of a series of national recreational gaming leagues across multiple titles. The company will launch remote leagues for Rocket League, FIFA, Madden, and Fortnite in...
EA SPORTS FIFA Esports Strategy

Inside EA’s celebrity-driven entertainment-first esports strategy

For the traditional sports world, the pandemic has changed almost everything. Only a few countries have been able to play with fans in the stands, the NBA, NHL and MLB all...

Madden Championship Series brings on Gillette, three other sponsors

EA Sports' Madden Championship Series, thanks to its close ties with the NFL, has had no trouble bringing in major brands. Today EA announced Gillette, Campbell's, Oakley, and Snickers as new partners....

This week in esports: Eurosport, GUNNAR, Madden NFL, CoD: Mobile

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Eurosport pick...