Value in Western esports: The importance of League and CS:GO
When we discuss value in the Western esports industry, what are we usually referring to?…
NFL
Wycombe Wanderers launch esports platform with Rival
EFL Championship football club Wycombe Wanderers has announced a partnership with esports competition platform Rival.…
Philadelphia Eagles signs multi-year agreement with Esports Entertainment Group
Gambling firm Esports Entertainment Group (EEG) has signed a multi-year agreement to serve as the official…
Gillette partners with The Yard: HBCU Esports Alliance and CSL Esports
Grooming brand Gillette has joined forces with The Yard: HBCU Esports Alliance, a diversity initiative for historically black…
Ultimate Gaming League launches with NFL player-owned team franchises
The Ultimate Gaming League, a multi-game competitive league with team franchises owned by current and…
Key esports sponsorships and partnerships, November 2020
As always, there were plenty of notable deals made in the esports industry last month.…
Learfield IMG strikes Esports Engine, Mainline and Endeavor deals for Level Next
Learfield IMG College has announced partnerships with operations company Esports Engine, tournament software and management company Mainline,…
EA and Learfield IMG announce ‘Level Next’ college league
Electronic Arts (EA) has entered into a multi-year partnership with intercollegiate athletics media and technology firm…
Madden Championship Series returns with six in-person events and $1.7m prize pool
The Madden Championship Series, the top-flight competitive league for EA SPORTS’ Madden NFL, will return for a new season later this year. The new season will see a total of…
EA and NFL renew Madden Esports partnership
Game publisher Electronic Arts (EA) has announced a major renewal of its partnership with the National Football League (NFL). The partnership will see both brands continue to work together on…
Great Clips, Honda and Scotiabank return for 2022 NHL Gaming World Championship
The National Hockey League (NHL) has announced that the league’s corporate partners Great Clips, Honda, Navy Federal Credit Union and Scotiabank will return as the partners for its esports tournament,…
Full Sail University partners with Klic.gg for Madden 22 tournament
Full Sail University, a tech-focused university in Florida, has partnered with streaming platform Klic.gg and the T.Ross Podcast for the Jump Off: Madden NFL 22 Finals. The event will be…
Simplicity Esports secures joint venture with ESTV
North American organisation Simplicity Esports and Gaming Company has entered into a joint venture with global streaming channel ESTV. The joint venture will see both companies cooperate to host a number…
KC Pioneers enters strategic partnership with Zoomph
Missouri-based esports organisation Kansas City Pioneers has partnered with social media analytics firm Zoomph. Through this partnership, the KC Pioneers will gain access to audience insights, logo detection, social analytics, and sponsorship…
