SPORTFIVE joins forces with Fnatic to find new main sponsor

Sports and entertainment agency SPORTFIVE has been selected by London-based esports organisation Fnatic to assist in its search for a main sponsor. The deal will see both parties collaborate to find a new front-of-jersey sponsor...

LDN UTD strikes partnership with Matchroom

British esports organisation LDN UTD has announced its partnership with sports programming supplier Matchroom, in a bid to unite esports with traditional sports events and athletes. According to the release, the 'first...
Turquoise: Branding Strategies for Esports Leagues

Turquoise: Branding strategies for esports leagues

We continue our article series with London-based agency Turquoise Branding centred around branding in esports. Turquoise has helped with the branding of projects such as UEFA’s Europa League, game developer MY.GAMES’s...

Animoca Brands announces Veloce partnership and investment

Racing esports organisation Veloce has announced a partnership with blockchain and NFT company Animoca Brands. As a part of the agreement, Animoca Brands has invested into the organisation’s pre-IPO funding round using...
Esports sponsorships & partnerships

Key esports sponsorships and partnerships, March 2021

Each month, Esports Insider — in collaboration with YouGov, a data and analytics company that provides global consumer opinion and behavioral data — collates the period’s significant sponsorship and partnership news...

Guild Esports secures Subway deal, ByteDance reportedly acquires Moonton | ESI Digest #35

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...

EXCEL ESPORTS announces Beyond NRG as energy drink partner

British organisation EXCEL ESPORTS has announced a new partnership with energy drink brand Beyond NRG. As a result of the agreement, Beyond NRG has been named the official energy drink partner for...

Primark enters esports through Celebrity Esports Superstar League

Fashion retailer Primark has made its first steps into the esports industry after becoming the latest brand to create a team for the Celebrity Esports Superstar League. The team, called ‘Primark Legends’,...

Guild Esports announces multi-million-pound Subway deal

British organisation Guild Esports has announced a two-year sponsorship deal with sandwich franchise Subway. The multi-million-pound agreement will cover 55 EMEA (Europe, the Middle East and Africa) markets. Additionally, Subway branding will...

NiP partners with the WWF, esports-focused music label OFFMETA launches | ESI Digest #34

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest...