The best esports advertising campaigns of 2024
With the end of 2024 drawing near, Esports Insider is once again looking back at a year full of impactful marketing campaigns and unexpected brand collaborations in the world of…
Tag: 100 Thieves
League of Legends reveals teams and format for new Americas league, the LTA
Game developer Riot Games has unveiled the teams and format for its new pan-American League of Legends esports competition, now called the LTA. Short for the League of Legends Championship…
Who are the VALORANT VCT Americas partner teams?
Riot Games’ VALORANT esports ecosystem is centred around three partnered semi-franchised VALORANT Champions Tour (VCT) leagues: EMEA, the Americas, China and Pacific. Going into 2025 these leagues will each comprise…
100 Thieves, Google Play and Niantic partner for Pokémon GO event
Esports and gaming company 100 Thieves has partnered with app marketplace Google Play and Niantic, the developer of mobile game Pokémon GO, for activations during the Pokémon GO Fest 2024.…
Is winter thawing? Industry leaders discuss esports finances
Amid the esports winter, organisations wrestle with the question: Are we ready for Spring?
Joseph Jang promoted to 100 Thieves VP of Esports
North American esports organisation 100 Thieves has officially promoted Joseph ‘JungleJuiceLoL’ Jang to VP of Esports. The announcement was made by Jang on social media. According to Jang, he will…
