NiP to receive “double-digit” million investment

Ollie Ring
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Esports organisaton Ninjas in Pyjamas (“NiP”) is set to receive investment in the millions from Felix Granander according to an Esports Observer report.

Hachim Chahine, NiP

The deal was put together by Swedish talent agency Orlando John, who work closely with a plethora of Swedish esports stars across both Dota 2 and Counter-Strike: Global Offensive. The talent agencies roster includes the likes of Dota’s Jonathan “Loda” Berg, Ninjas in Pyjamas Counter-Strike roster and Fnatic’s Martin “Rekkles” Larsson. 

Although the figure is unconfirmed, the TEO report suggests it will lie in the “double digit” million range and will see Granander purchase a 15 percent stake in the organisation. Granander and his relations are no stranger to esports. Jan Stenbeck, Granander’s late father had a notable stake in MTG who acquired ESL and later DreamHack. The investment will see Granander become the fourth largest capital owner in NiP, behind Emil “HeatoN” Christensen, Nyx Ventures and Diglife. 

Hicham Chahine, CEO of Ninjas in Pyjamas told TEO: “We’re not in a position where we require capital, so it’s more what comes next for us in terms of global expansion. With this investor coming along, ahead of time, we found it was a good opportunity to get him on board, but we’re still in the plan of continuing the process that we already started on.”

Esports Insider says: Big investment coming in for yet another esports organisation. The difference here is that NiP do not have an OWL slot and only operate in a few titles, whereas the likes of OpTic and EnVyUs are represented in a more broad sense. Still, NiP remain one of the most recognisable brands in esports and it’s no surprise to see investment flooding in to the org. Congratulations to Hicham & co, we look forward to see what’s next for the Ninjas. 

Ollie Ring

Contributing Editor
Ollie swapped the abacus for Sonic on the SEGA Mega Drive at neighbor Frank's house at an early age and has never looked back. With thousands of hours in Dota 2 (and no ability to show for it), he still clings on to the hope that one day, he will replicate Natus Vincere at gamescom 14 years ago and lift the Aegis of Champions. Ollie has been at the intersection of video games, esports, and gambling for over ten years and has also worked in consultancy in the gambling industry. Ollie's work can be found on the likes of: BBC, Red Bull Gaming, Esports Insider, CasinoBeats, PC Gamer, Green Man Gaming as well as his own thought-leadership substack "Esprouts" looking at specific studies and stories where games meet gambling.
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