Paris Saint-Germain (PSG) has partnered with Singaporean esports organisation Team Flash to produce an esports exhibition in Asia.
PSG’s men’s football team is set to journey around Asia on a summer tour later in July, and now two of team’s FIFA players will be in attendance, too.
Through its partnership with Team Flash, the football club will hold the Paris Saint-Germain Community Tournament – an ehibition which will see the aforementioned FIFA players take on a number of Singapore’s strongest competitors.
Terence Ting, CEO & Founder of Team Flash told The Esports Observer: “We’re excited about the potential for SEA esports brought on by the interest of PSG. Team Flash can assist the club with its entry into the market with our established teams in Singapore and Vietnam.”
The French football club first ventured into the esports industry in October 2016 by entering into FIFA and League of Legends, following a partnership with Webedia. PSG currently houses teams in FIFA, Rocket League, and Dota 2. The latter of the three esports titles is in partnership with Chinese organisation LGD Gaming, in which the deal was announced in April of this year.
PSG isn’t the only football club that is aiming to appeal to Asian markets through the medium of esports: just last month, Manchester City set foot in the Chinese market by recruiting a FIFA Online team.
Esports Insider says: It’s interesting to see two of the club’s FIFA players joining the men’s football team, never mind letting said players take part in a community tournament with local competitors. Whether this becomes a more long-term partnership – which has happened with LGD Gaming – or not, it’s an ambitious move by PSG.