Indonesian instant noodle brand Indomie has been announced as a partner of Australian Esports League‘s university competition, the AEL University Cup.
The event involves Counter-Strike: Global Offensive, Dota 2, and Rocket League, with the Season 2 Grand Finals taking place over November 2nd-4th.
Indomie is a brand owned by Indofood Sukses Makmur Tbk and this is the first venture that the company has taken into the esports industry.
The 2018 AEL University Cup is open to compete in for all students across Australia. It provides them with an opportunity to compete for $15,000 (£8,095.25) and will have a live grand finals – the top two teams at the each of end semester will play on-stage for the University Cup and a cash prize.
Earlier this month, Australian Esports League brought in PwC Australia as a sponsor of the AEL University Cup. Besides Indomie and PwC Australia, the AEL University Cup is sponsored by the Australian Computer Society, OVO Mobile, D-Link, and AOC.
The Australian Esports League is official sanctioned by the Australian Esports Association (AESA), a not-for-profit association which represents the country at the International Esports Federation (IESF).
Esports Insider says: Bringing in non-endemic sponsors and partners is one of the ways that the esports industry will continue to grow over the course of the next few years and they all count – even instant noodle brands! While we’re not sure of the details and just how the two parties will work together, it’s an interesting move nonetheless.