Pittsburgh Knights has announced a partnership with convenience store chain Sheetz.
As part of the deal, Sheetz will act as a jersey sponsor for the Pittsburgh-based esports organisation. It’ll also include partnership activations, though details are sparse at the time of writing.
James O’Connor, President of Pittsburgh Knights commented in a release: “Sheetz is such a great fit for gaming culture. People play video games at night and suddenly realize it’s late and they’re hungry; Sheetz runs are a real thing. We’re excited about this partnership because Sheetz is a great company and they have the energy and offerings that will resonate with our fans.”
This is the first esports partnership for Sheetz, though it has been dabbling in gaming for a couple of months. It started by streaming on Twitch in February before hosting giveaways involving gaming accessories and hardware.
Ryan Sheetz, AVP of Brand Strategies for Sheetz added: “Ever since our founding 67 years ago, Sheetz has been known for our connection to our customers and innovation. That is why it makes perfect sense to get involved in professional esports. We know that gamers are in and out of our stores every day because we have an offer and experience that matches their lifestyle. We are so excited to partner with the Pittsburgh Knights and to take our involvement in gaming to the next level.”
In March, Pittsburgh Knights partnered with Replay FX, a convention that celebrates retro gaming and pinball. It received investment from NFL team Pittsburgh Steelers towards the end of 2018 and is also partnered with HyperX, Totino’s, Arma Centrum, and Twitch.
Esports Insider says: Pittsburgh Knights has made a good impression on us when it comes to partnerships as of late. The Replay FX deal is intriguing, partnering with the Steelers was a solid move, and this Sheetz sponsorship seems interesting too. We’re looking forward to seeing what activations follow.