Italian organisation Mkers has partnered with My English School, a provider of courses that teaches the English language.
The deal was facilitated by Infront, the marketing agency that Mkers partnered with in August last year.
Image credit: MkersThomas De Gasperi, Communication Manager of Mkers commented in a release: “For a team like ours, which aims to establish itself more and more internationally, the knowledge of a global language such as English is a requirement. We have already embarked on this path and much of our communication now dialogues in dual language, but the improvement and study is part of everyday life. For athletes it becomes a necessity to know English, in terms of creating content but above all during international events, in which the only language used is English.”
A road show will be organised that sees Mkers’ players participate in English courses at My English School’s network of schools. The deal will also see the two parties work together to create digital content aimed at the gaming and esports industries.
Luigi Sguerri, CEO of My English School also discussed the deal: “My English School has always been attentive to new trends, innovations and technical and technological innovations. We are ourselves, in the educational field, trend setters and innovators and today together with Mkers and Infront we feel we are contributing in an important way to the development of something useful, fun and original. My English School is proud to support those who play, but also those who follow esports.”
Mkers is also partnered with Armani Exchange, Gillette, Twitch, and Sparco Gaming. It competes in StarCraft II, FIFA, Clash Royale, Rainbow Six Siege, Street Fighter V, Rocket League, Gran Turismo, and Tennis World Tour.
Esports Insider says: This is definitely a type of partnership we’re not used to seeing. We’re most intrigued to see how My English School plans to promote itself in the world of esports and gaming utilising Mkers’ position in the industry.