North American organisation Complexity Gaming has entered a partnership with gaming fundraising program Extra Life with the aim of supporting children’s hospitals across North America.
A prominent activation will take place on November 2nd, seeing Complexity Gaming’s players and streamers join the Extra Life broadcast to raise funds and awareness.
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Cam Kelly, CMO of Complexity Gaming commented on the partnership: “Contributing to meaningful causes is one of the fundamental pillars of Complexity. Through our partnership with Extra Life, we are able to leverage our global reach and visibility to positively impact Children’s Miracle Network Hospitals across the country, including our local CMN Hospital, Children’s Health in Dallas, Texas.”
Other facets of the partnership include live streams, local hospital visits, a custom landing page for Complexity on Extra Life’s website, and social media content creation.
John Lauck, President and CEO of Children’s Miracle Network Hospital added: “We’re thrilled to be teaming up with Complexity Gaming to raise funds and awareness for children’s hospitals through gaming. More than 10 million kids enter a Children’s Miracle Network Hospital each year — funds raised through Extra Life supply critical treatments and healthcare services, pediatric medical equipment and charitable care. Thank you for your support and can’t wait to tune into Complexity’s charity streams benefiting CMN Hospitals.”
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Complexity Gaming houses players across nine titles and has a roster of streamers, though there are no specifics as to who will be involved in the activations at the time of writing.
This is not the first partnership Extra Life has entered with esports in mind, having partnered with HyperX in 2017 to host charity live stream with esports professionals.
Esports Insider says: Extra Life is an outstanding program which we’d love to see receive more support from organisations and companies in esports. The upcoming event sounds as if it will be a great start for this partnership.