South Korean esports organisation T1 Entertainment & Sports has named gaming chair company Secretlab as its official chair partner.
The deal covers all of T1’s teams, including its rosters in League of Legends, Dota 2, PlayerUnknown’s Battlegrounds, Fortnite, Hearthstone, and Apex Legends.
To celebrate the partnership, Secretlab and T1 are hosting a giveaway for their collaborative chair. The date in which they’ll be available for purchase is yet to be disclosed.
Ian Alexander Ang, CEO and Co-founder of Secretlab discussed the partnership in a release: “T1’s unparalleled success stems from their desire and hunger to be the best. Their unyielding determination to succeed has seen them turn around a difficult year and clinch the LCK 2019 Summer Split—and now playing for a world-record 4th Worlds title.
“As an organization and down to each individual player, T1 only demands for the best. That’s why they approached us to provide their players with our award-winning gaming seats to enable them to continue and further the T1 legacy. We’re proud to keep their top-level players seated in utmost comfort and game in peak performance during trainings and throughout their games at Worlds.”
T1 Entertainment & Sports is joint venture between American sports and entertainment company Comcast Spectator and South Korean media company SK Telecom in February 2019. Operations for T1 Entertainment & Sports take place in Seoul, Los Angeles and Philadelphia.
Joe Marsh, CEO of T1 Entertainment & Sports also commented on the deal: “Secretlab is the perfect gaming chair partner for T1. The quality of their product is unparalleled and provides the best experience for our teams. We want to ensure our players are comfortable and equipped with the proper tools for optimal performance at all times, which is why we train with Secretlab gaming chairs and chose them for this year’s Mid-Season Invitational and Worlds.”
Esports Insider says: Secretlab has been branching out across the industry, finding partnerships spanning numerous teams and esports titles. Supplying players and tournaments with the same equipment brings more parity to the practice and stage environment. By supporting the professionalism of their partners, Secretlab is fast securing themselves as the premier gaming chair.