Netherlands-based organisation Team Liquid has announced a three-year extension of its sponsorship deal with sandwich restaurant chain Jersey Mike’s.
The companies first aligned at the start of 2019 for a partnership that has thus far spanned collaborative content along with giveaways and other promotions.
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Rich Hope, Chief Marketing Officer of Jersey Mike’s Franchise Systems, commented in a release: “The passion of Team Liquid players and fans for the game – and the Jersey Mike’s brand – blew us away. We are convinced the esports industry will continue to grow exponentially, and look forward to partnering with Team Liquid for another three years.”
According to a release, all of Team Liquid’s rosters will participate in the creation of branded content with Jersey Mike’s. The program will span multiple initiatives, including a ‘Jersey Thursdays’ promotion in which the team gives away a jersey and a $50 (£38.21) Jersey Mike’s gift certificate, as well as meal discounts for tournament wins and ‘Sub Bombs’ via the Jersey Mike’s account on Twitch.
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Team Liquid and Jersey Mike’s will activate this weekend with a “co-branded experience” at the West Los Angeles restaurant location next to Riot Games’ LCS Arena to mark the start of the LCS season.
Steve Arhancet, Co-CEO of Team Liquid, also commented:“We’re excited to continue building on our partnership with Jersey Mike’s and proud to announce a three-year renewal. Last year showed us all that Team Liquid and Jersey Mike’s is a winning combination, not only for filling our bellies but also for giving back to fans. ‘Subs for Dubs’ has become a chant of tradition at our League of Legends games and we can’t wait to unveil the thoughtful collaborations we have in store, both IRL and online.”
Esports Insider says: You can’t beat “Subs for Dubs.” It was already a lighthearted and entertaining partnership in year one, and it sounds like the partners have much more in store for the next three years.