North American organisation Immortals Gaming Club has named Frontier Communications as its high-speed internet provider.
The deal includes two of Immortals Gaming Club’s properties, namely Immortals and Overwatch League franchise Los Angeles Valiant.
Immortals Gaming Club’s LCS franchise, Immortals, established a sponsorship deal with the Southern California Toyota Dealers Association in February, just a couple of months after partnering with both GameStop and Ironclad Performance Wear.
Immortals is also partnered with K-Swiss, whereas Los Angeles Valiant also has a working relationship with Upper Deck. No details on partnership activations between Immortals and Frontier Communications have been disclosed at the time of writing.
Frontier Communications partnered with Envy Gaming’s Overwatch League franchise, Dallas Fuel, in February. The deal includes the presenting rights to all five of the team’s homestand events, though the coronavirus (COVID-19) has stunted Overwatch League’s event plans through April.
Esports Insider says: It’s hard to judge a partnership when it’s not clear what the terms are beyond providing “high-speed internet.” Considering Frontier’s rather involved plans with Dallas Fuel, it appears that the telecommunications company has identified esports as a good place to advertise its services.