North American World of Warcraft guild Complexity-Limit has partnered with the Army National Guard to create content around the WoW Mythic Dungeon International (MDI).
From April 21st through the end of July, Army National Guard will be integrated throughout Complexity-Limit’s streams and social channels during the “Road to MDI,” a series in conjunction with the MDI – a competition that pits the best Mythic level WoW guilds against one another to complete a PvE raid first for a chance at winning $300,000 (£243,928).
Complexity-Limit and Army National Guard will team up to “create engagement opportunities, unique experiences,” and content as part of Complexity-Limit’s participation in MDI. “Road to MDI” will offer a behind-the-scenes look at how the five members of the Complexity-Limit guild prepare to compete in the event, from practice to developing new strategies.
Sören Vendsahm, General Manager of Complexity Gaming, discussed the partnership in a release: “MDI is one of the most unique accolades in esports, combining the thrill of a speedrun with head-to-head competition. Our partnership with Army National Guard will help us to capture that excitement in a first-of-its-kind way as Complexity-Limit fights to add MDI to their list of accomplishments.”
In addition to streaming Complexity-Limit’s participation in the high profile race, National Guard soldiers and Complexity-Limit guild members will also compete alongside each other during live streams. The partnership aims “to bring WoW fans even closer to the action.”
Master Sgt. Jory Stevenson, Marketing NCOIC for the National Guard Bureau, also commented: “Our Guard Soldiers are passionate about gaming, esports, and World of Warcraft. Partnering with Complexity-Limit not only helps us reach this unique and passionate audience but also allows our Soldiers to engage in teamwork as they continue playing WoW during these uncertain times.”
Complexity-Limit, which joined Complexity Gaming in October, holds the title of #1 raiding guild in the world. Complexity Gaming’s other existing partners include the likes of Extra Life, U.S. Army, GameStop, MillerCoors, MSI, Panini, WinStar World Casino, H4X, and Herman Miller.
Esports Insider says: Once limited to chat boards and between friends, WoW guilds are now gaining international acclaim for completing new PvE raids before anyone else. Race to World First and The Mythic Dungeon International are both testaments to the marketability of esports in formats that have only recently been taken seriously by publishers.